The iconic patterns of Missoni are hard to miss when you spot them.
Missoni knitwear is known for its multitude of patterns such as stripes, geometrics and abstract florals, and best known the zig-zag pattern in a kaleidoscope of colours.
Missoni is a fashion house that was established in 1953. The company since then has diversified into producing a variety of luxury goods and even opening up lifestyle hotels in Scotland, Kuwait and Brazil among other countries.
Recently they collaborated with Target (compare this to the Hema) in the United States, much like H&M does with fashion designers. The Missoni goods were sold out within hours and caused the Target online ordering service to crash several times. To say that the US is in love with this fashion house is an understatement.